Visual identity
Logo and brand book
The mark, logo versions, colours and typography of Łódzka Galeria Sztuki — drawn from the site's neoplastic language and the tradition of the Łódź avant-garde. All files are available to download: SVG and PDF vectors (text converted to curves) and PNG rasters.
The mark
The emblem is a neoplastic window: a composition of primary-colour planes divided by black lines — a nod to Władysław Strzemiński's Neoplastic Room and to the site's motifs (a grid of sixteen planes, the accent bar).
- 01The red plane #d2001c — the mark's main field.
- 02The letter Ł in white — Space Grotesk Bold, the same typeface as the wordmark. Its diagonal stroke is the only slant in a world of verticals and horizontals — a deliberate dynamic accent.
- 03A column of yellow / white / blue planes — the De Stijl rhythm of primary colours.
- 04Lines and frame in black — the composition's structure (1/30 of the mark's side).
Logo versions
The horizontal version is primary. On backgrounds darker than 50% grey use the “dark background” variants; for single-colour print, engraving and stamps — the mono variants. Each file is available in three formats.
Horizontal logo
The primary version — document headers, footers, wide materials.
Vertical logo
Narrow and square formats: poster, roll-up, flyer front.
Wordmark
The lettering alone — contexts where the emblem stands separately or there's no vertical room.
Colours
An interpretation of pure De Stijl colours. Only the six primary colours may be used in the logo; CMYK is indicative — confirm on a proof before printing. Click a hex value to copy it.
Red
RGB 210 · 0 · 28 · CMYK 0/100/87/18
Yellow
RGB 245 · 196 · 0 · CMYK 0/20/100/4
Blue
RGB 11 · 61 · 145 · CMYK 92/58/0/43
White
RGB 247 · 245 · 240 · CMYK 0/1/3/3
Black
RGB 20 · 17 · 15 · CMYK 0/15/25/92
Grey
RGB 111 · 106 · 99 · CMYK 0/5/11/56
Equivalents for dark backgrounds
The site's afterimage accents (#ff6a2b, #f4826a, #12224a) are reserved for the UI — they do not appear in the logo.
Typography
Display — Space Grotesk Bold · SIL OFL 1.1
Łódzka Galeria Sztuki
AĄBCĆDEĘFGHIJKLŁMNŃOÓPRSŚTUWYZŹŻ 0123456789
Headings and logo: all caps, weight 700, tracking −0.02em. Eyebrows: small size, wide tracking. Download from Google Fonts
Body — Inter · SIL OFL 1.1
Originals and reproductions straight from artists connected with Łódź. An art marketplace with certificates of authenticity.
aąbcćdeęfghijklłmnńoóprsśtuwyzźż
Body text: 400; emphasis: 700. Modular scale 1.25 from a 16 px base. Latin Extended set required. Download from Google Fonts
Usage rules
Clear space
Clear space a = the width of the emblem's column (⅕ of its side). No text, other marks or format edge may appear within it. For the wordmark, the clear space equals the cap height.
Minimum sizes
| Version | Screen | Below minimum | |
|---|---|---|---|
| Emblem | 24 px | 8 mm | favicon.svg (simplified mark) |
| Horizontal logo | h. 28 px | h. 10 mm | wordmark or emblem |
| Vertical logo | w. 96 px | w. 30 mm | horizontal version |
| Wordmark | h. 16 px | h. 5 mm | — |
Incorrect uses
✕changing proportions
✕rotating the mark
✕changing colours
✕shadows and effects
✕rounded corners
✕colour on a patterned background — use mono
Favicon and icons
64px32px16pxIn browser tabs the simplified mark (red + Ł) is used — the full emblem is illegible below 24 px. PWA and splash screens use the full emblem.
| favicon.svg | browser tabs — simplified mark, legible from 16 px | Download |
| favicon.ico | 16 / 32 / 48 px for older browsers and Windows | Download |
| favicon-16.png | single 16 px size | Download |
| favicon-32.png | single 32 px size | Download |
| favicon-48.png | single 48 px size | Download |
| icon-192.png | PWA / Android — full emblem | Download |
| icon-512.png | PWA / Android — full emblem | Download |
| icon-maskable-512.png | Android maskable — emblem in the safe zone | Download |
| apple-touch-icon-180.png | iOS — no transparency | Download |
Downloads
The full package
All logo versions (SVG + PNG + PDF), favicon, colours, typography, social files and usage rules in one archive.
